Idea Name: GlowUp
Short One Liner: “Elevate your beauty routine with virtual consultations from experienced beauticians.”
Target User Persona: Women and men seeking personalized beauty advice from professionals in the health and wellness industry.
User’s Pain Points to Solve: Limited access to high-quality beauty services in certain areas, long wait times for in-person appointments, difficulty finding the right products and treatments for specific skin concerns.
Main Value Proposition: GlowUp offers personalized virtual consultations with experienced beauticians, providing convenient and accessible beauty advice for all. Users can also shop for recommended products through the platform.
Sales & Marketing Channels: Social media advertising, email marketing, partnerships with beauty influencers and bloggers.
Revenue Stream Sources: Product sales, consultation fees.
Cost Structures: Website and app development, employee salaries, marketing expenses.
Key Activities: Virtual consultations, product curation and sales, customer service.
Key Resources: Experienced beauticians, high-quality beauty products, user-friendly platform.
Key Partners: Beauty brands, influencers, bloggers.
Idea Validation Steps: Conducting market research to understand the demand for virtual beauty consultations, gathering feedback from potential users through surveys and focus groups, testing the platform with a small group of users.
Estimated 1st Year Cost of Operation: $50,000 - $75,000
Potential Business Challenges: Competition with other virtual beauty consultation platforms, difficulties in finding and retaining experienced beauticians, potential issues with product sourcing and fulfillment.