As a social media manager for your marketing organization, I would first focus on developing a clear strategy for each platform. This would involve researching and understanding your target audience, as well as identifying specific goals for each platform (such as increasing brand awareness, recruiting followers, driving traffic to your website, or facilitating collaborations with other marketing professionals).
Once the strategy is in place, I would create a content calendar that outlines the types of content that will be posted on each platform and when it will be posted. This content could include blog articles, infographics, videos, images, and other types of content that are relevant to your audience and aligned with your goals.
I would also engage with the audience by responding to comments and questions in a timely manner, and monitoring conversations through community management tools such as Hootsuite or SocialBee. This would involve listening to the needs and concerns of your followers, and using this feedback to inform your content strategy and improve the overall user experience.
To measure the success of your campaigns, I would use analytics tools such as Google Analytics or Hootsuite Insights to track metrics such as website traffic, engagement rates, and conversion rates. I would also regularly report back to you on the progress of your campaigns and make recommendations for improvement based on the data.
Finally, I would ensure that your presence on each platform is consistently updated with fresh, engaging content that resonates with your audience and helps to drive your business objectives. This could involve sharing industry news, highlighting success stories, or showcasing your products and services in a creative and compelling way.