Idea name: SnapShots
Short one liner: “The ultimate platform for photo journalists to showcase their work and connect with media outlets.”
Target user persona: Professional photo journalists, both established and aspiring, looking to build their portfolio and gain exposure in the journalism industry.
User’s pain points to solve:
Lack of visibility for their work, resulting in difficulty in finding paid opportunities
Limited ability to connect with potential clients or employers
Difficulty in building a professional portfolio or online presence
Main value propositions:
A user-friendly platform for uploading and showcasing work, with customizable portfolios and profiles
A marketplace for photo journalists to connect with media outlets and potential clients, including job postings and freelance opportunities
Resources and tools for aspiring photo journalists, including tips on networking and building a successful career
Sales & Marketing channels:
Social media marketing, targeted at photo journalists and media professionals
Collaborations with journalism schools and industry events
Paid advertising on relevant websites and publications
Revenue stream sources:
Subscription fees for premium features, such as more portfolio space or access to exclusive job postings
Commission on successful job placements or freelance opportunities arranged through the platform
Sponsorship deals with media outlets and photography companies
Cost structures:
Development and maintenance of the platform
Marketing and advertising costs
Employee salaries (if applicable)
Key activities:
Platform development and maintenance
Marketing and outreach efforts
User acquisition and retention
Facilitating connections between photo journalists and potential clients/employers
Key resources:
Technical and design team for platform development
Marketing and outreach team
Customer support team
Key partners:
Photography schools and industry events for outreach and collaborations
Media outlets and potential clients for job postings and freelance opportunities
Idea validation steps:
Conduct market research to assess demand and competition in the industry
Test prototypes or MVPs with target user groups to gather feedback and assess usability
Engage with industry professionals and potential clients to gauge interest in the platform and its value proposition
Estimated 1st year cost of operation: $100,000 - $200,000
Potential business challenges:
Competition from existing platforms and services for photo journalists
Difficulty in acquiring and retaining users
Challenges in monetizing the platform, particularly in the early stages