Idea Name: ThinkStrategy
One Liner: A digital consulting firm that helps businesses create and execute effective strategies for growth.
Target User Persona: Small to medium-sized business owners and entrepreneurs who are looking for guidance on how to grow their businesses.
User’s Pain Points to Solve: Difficulty in creating and implementing effective business strategies, lack of time to devote to strategic planning, lack of expertise in the field of strategy.
Main Value Propositions:
Customized strategic plans tailored to the specific needs and goals of each business
Expert consultation and guidance from experienced strategists
Time-saving and hassle-free process, with all strategic planning done digitally
Sales & Marketing Channels:
Social media marketing
Google AdWords
Referrals from satisfied clients
Partnerships with business accelerators and incubators
Revenue Stream Sources:
Consulting fees for strategic planning services
Recurring fees for ongoing strategic planning and implementation support
Cost Structures:
Employee salaries for strategists
Marketing and advertising expenses
Website and platform maintenance costs
Key Activities:
Consultation with business owners to understand their needs and goals
Research and analysis of industry trends and competitive landscape
Creation of customized strategic plans
Implementation support and guidance for businesses
Key Resources:
Expert strategists with industry experience
State-of-the-art digital platform for consultation and strategic planning
Marketing and advertising budget
Key Partners:
Business accelerators and incubators
Industry experts and thought leaders
Satisfied clients who can provide referrals
Idea Validation Steps:
Conduct market research to understand the demand for strategic consulting services among small to medium-sized businesses
Connect with potential clients to gauge their interest in the service and gather feedback on their pain points and needs
Test the service with a small group of clients to gather data on the effectiveness of the strategic plans and the overall customer experience
Estimated 1st Year Cost of Operation: $50,000
Potential Business Challenges to Look For:
Competition from other strategic consulting firms
Difficulty in attracting and retaining expert strategists
Difficulty in scaling the business as demand grows